A new tourism campaign

The famous and historical City of Tiradentes, in Minas Gerais, was the object of a joint effort by local hotels, restaurants and commercial business owners to increase the city’s tourist visibility, and so, the Tiradentes Mais campaign was born. The 30-month project increased business income by some 30% and became a Good Practices case study in the 2014 edition of the Competitive Studies Report published by the Brazilian Ministry of Tourism and by Sebrae Nacional.