Stories of those who take the trains
In order to strengthen the image of SuperVia among the more than 700 thousand passengers who travel daily by train, the company’s new advertising campaign reinforces its important mission to transport people with safety. With the “Stories of those who take the trains” we bring the passengers testimonies to attest the improvements of services, a result of the company’s investments on the last five years.
The campaign includes commercial ads on Globo and Record TV channels; Radio spot on Melodia FM, radio Globo AM / FM, and FM O Dia; Special video for the web; Posts on the company’s social networks; E-book with employee testimonials; Setting in several stations, as well as a series of videos recorded on SuperVia’s trains and platforms. All hosted on a special tab on the site, where passengers can check all the information about the campaign and still tell their stories with the train.
ActivationCommunication CampaignIntegrated CommunicationMedia StrategyPlanningSocial MediaWeb