My choice is Contax
Contax was experiencing accelerated expansion and needed to hire thousands of new collaborators. Solution: create an open recruitment campaign integrated with internal communication actions for company leaders and collaborators. The campaign included stories told by employees about their lives and the advantages they enjoyed at the company. By valorizing the feelings of pride and satisfaction of company people, the campaign impact based on online and offline marketing materials captured instant ROI. Results: 27% of résumés received came from employee indications; 18% from job sites and 17% from newspaper announcements.