Che Delizia! and Sabor de España products packaging
The Rio-based supermarket chain, Supermercados Princesa asked us to create two food product lines as part of their new sales strategy; products that remind consumers of European flavors. The project began with Italian products baptized, Che Delizia! and extended to Spanish products – Sabor de España. Our agency was responsible elaborating market positioning, concept development, product naming and brand evolution.